Puget Sound SIGCHI and IxDA Present Jared Spool

  • 20 May 2010
  • 7:00 PM - 8:29 PM
  • Univ of WA Kane Hall, Room 210
For one night only, Jared Spool comes to Seattle to present the latest research from User Interface Engineering: Revealing Design Treasures from The Amazon.

On its surface, Amazon just seems like a large e-commerce site, albeit a successful one. Its design isn't flashy, nor is it much to write home about. But deep within its pages are hidden secrets—secrets that every designer should know about.

If one looks closely at what the team at Amazon has built, it's filled with innovative functionality and clever designs, all of which creates a delightful experience for its users and directly produces regular profits for its shareholders. But not all is perfect. Some design changes in the last few years have not been the success that the team had hoped for. Amazon's exceptional qualities and imperfections are critical knowledge for any designer that wants to dig deep into what makes the site tick.

In this entertaining presentation, Jared will share some of UIE's latest research into the hidden treasures of (the) Amazon. You'll learn:

  • The simple Yes/No question that increased revenues by more than $1 billion
  • The elegant subtlety of Amazon's security system
  • Why Amazon's business model is more than meets the eye (and why designers need to care)
  • The wins and losses that Amazon has had with social media functionality

There is no registration for this event. It is FREE and open to the public, however, seats are limited and this talk will definitely fill up so plan to arrive early.

About Jared Spool
Jared M. Spool is the founder of User Interface Engineering, the largest usability research organization of its kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual UI Conference and Web App Summit, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide.”

Special Thanks To:
IxDA
UW Dept of Human-Centered Design and Engineering
UW Information School
Frog Design
Aquent
Fellswoop

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