Cara Kleid: Tales (and tools) of a UX designer in East Africa

  • 19 May 2016
  • 6:00 PM - 8:00 PM
  • Amazon Stackhouse, 477 Yale Ave N, Seattle, WA 98109

How do you design interfaces for people who cannot read? How do you advertise a new product to someone that never leaves their rural farm? How do you conduct a user interview about a sensitive topic if you’re surrounded by 20 curious kids? Cara Kleid is a UX designer and researcher who will be giving a talk about her experience living and working in Uganda, where she helped create and launch mobile financial products and services to meet the needs of the rural poor. Register for this free event on meetup. This talk is co-sponsored by Amazon Design Leadership. 

Topics discussed:

  • Photos from research field trips
  • Tools used to conduct user research
  • Tips for designing for people in developing countries
  • Resources for practitioners interested in working in developing countries

About Cara

Cara Kleid is a user experience designer at Fell Swoop, a UX design agency in Pioneer Square. She creates services and products for non-profit organizations, start-ups, and Fortune 500 companies that result in positive impact for people and business. She has managed and designed for a diverse array of clients such as Bill and Melinda Gates Foundation, Grameen Foundation, Johnson & Johnson, and Microsoft, for which she brought together interdisciplinary and international teams to approach and redefine mobile financial services, health care, fitness tracking, and health insurance experiences from a design-thinking perspective.

Connect: https://www.linkedin.com/in/carakleid


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