Affective Color in Visualization

  • 15 Feb 2018
  • 6:30 PM - 8:30 PM
  • TUNE Kitchen, 90 Blanchard Avenue, Seattle, WA 98121

Affective Color in Visualization

Communicating the right affect, a feeling, experience or emotion, is critical in creating engaging visual communication. For the paper “Affective Color in Visualization,” Maureen Stone, Lyn Bartram, and Abhisekh Patra carried out three studies examining how different color properties (lightness, chroma and hue) and different palette properties (combinations and distribution of colors) contribute to different affective interpretations in information visualization where the numbers of colors is typically smaller than the rich palettes used in design. The results show how color and palette properties can be manipulated to achieve affective expressiveness even in the small sets of colors used for data encoding in information visualization.

Maureen Stone, Senior Manager of Tableau Research, will present learnings from her co-authored paper “Affective Color in Visualization.” This paper was accepted and presented at the CHI Conference on Human Factors in Computing Systems, ACM, in 2017.


For tickets, please visit

* Member tickets: FREE (on Eventbrite, enter the promotional code sent to you via email)

** General admission (non-members): $7.50. Sales begin February 4th. Tickets are nonrefundable


6:30 PM: Doors open
6:30 - 7:00 PM: Food and networking
7:00 - 8:30 PM: Presentation with Q&A
8:30 PM: The event concludes

About Maureen

Maureen Stone is best known for her expertise in digital color and its applications, but has broad experience in digital design, interactive graphics and user interface design. She spent the first part of her career at the Xerox Palo Research Center working on projects related to the then new fields of desktop publishing, digital document design and digital printing. She is the author of A Field Guide to Digital Color. Her work at Tableau Research is focused on the interaction between visual perception and design.

In addition to her research, she offers both scientific and practical advice to development teams on all topics visual, from color selection to map design. She has been involved with Tableau since 2004, when she designed the initial data colors for Tableau 1.5. She joined the company in late 2011, was a founding member of the Research Team in 2012, and became a Research Manager in 2015, and now manages the entire Tableau Research team. For Tableau 10, she led a major redesign of the Tableau colors.

Did you know that PSSIGCHI members...

  1. Get first dibs on seats to all of our events: You will know about our events first. And we will give you a code so that you never have to pay to attend our monthly talks!
  2. Have fun: Receive exclusive access to exciting partner events and programs such as the Holiday Party.
  3. Get discounts:  You will get discount codes to our half day and full day workshops. Membership dues help us build a stronger local UX community by supporting our monthly events and workshops.
  4. Give back:  Membership dues help us build a stronger local UX community by supporting our monthly events and workshops.

Become a PSSIGCHI member

The annual membership fee is only $40 per year, which goes to support all of the monthly speaker events plus other social networking events. Because of our membership we are able to invite and host prominent and influential leaders from the global UX and HCI community.

Powered by Wild Apricot Membership Software