Product Archetype of Personal Computers as an Expression of the Collective Unconsciousness of People on their Hero’s Journey

  • 24 Apr 2012
  • 6:30 PM - 8:30 PM
  • Aquent, 1109 North 36th Street Suite A Seattle, WA 98103

Human-technology interaction research has benefited from the insights of cognitive psychology and, more recently, from research on human emotion and affect. Yet, there is a dearth of research that goes deeper into the human mind towards imprinting, instincts, and the collective unconscious. The goal of this study was to uncover the product archetype(s) of personal computer experiences. Young adult men and women were asked to recall their very first personal computer experiences. The narrative structure of these earliest recollections matched several of the stages of the archetypal hero’s journey as described by Joseph Campbell in his book The Hero with a Thousand Faces. The personal computer appeared to be an alchemical tool or book for success on each person’s journey, offering the magic and power of communication, information, creativity, sensory interactions, portability, and game play.

Bio
As a UX Researcher, Hugh McLoone’s professional background is the creation, design, and evaluation of technology products. He is presently working at T-Mobile on smartphone experiences. Hugh worked for 13 years on multi-disciplinary teams at Microsoft, focusing on hardware-software interaction. Prior to Microsoft, he worked for 5 years at Apple Computer. Hugh is particularly interested in creating emotional connections for users/customers to complement the performance (i.e., usability) and physical (i.e., ergonomic) design attributes. He is a Certified User Experience Professional and a Certified Industrial Hygienist

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