Integrating Action and Meaning in Cross-Cultural Social Media Design

  • 20 Feb 2014
  • 6:30 PM - 8:30 PM
  • The 2100 Building, 2100 24th Avenue South, Seattle, WA 98144

PS SIGCHI Monthly Meeting, Thursday, February 20, 2014: Integrating Action and Meaning in Cross-Cultural Social Media Design

Presented by: Huatong Sun, Assistant Professor, Ph.D, University of Washington Tacoma

American social network services (SNS) websites such as Facebook and Twitter have risen rapidly with global successes in recent years, and their local uses often present peculiar patterns characterized by local cultural and socio-technical conditions.

One common problem in cross-cultural design is the disconnect between action and meaning: Concrete user activities are frequently missing in design practices, and usually only static meanings out of context are transferred through design. As a result, the designed technology is usable, but not meaningful to local users.

To tackle this problem, this talk introduces a new design methodology, Culturally Localized User Experience (CLUE) for culturally sensitive design. With two case studies of Facebook Japan and Sina Weibo, this talk outlines an innovative design approach that integrates action and meaning through a dialogical, cyclical design process to create technology that engages local users within culturally meaningful social practices. It is the key to the success of cross-cultural social media design.

About Dr. Sun
Dr. Huatong Sun is an Assistant Professor of Digital Media Studies at University of Washington Tacoma. Her research explores the relationship and interaction between technology, culture, and design in this increasingly globalized world with a focus on web technologies and mobile communication. Her book “Cross-Cultural Technology Design: Creating Culture-Sensitive Technology for Local Users” (Oxford University Press, 2012) was named the 2013 Best Book in Technical or Scientific Communication by the National Council of Teachers of English. Dr. Whitney Quesenbery notes: “It is (as Sun says in the preface) a scholarly work, primarily intended for an academic audience; however, it’s well worth the time of any practitioner interested in cultural issues in design.”


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