Sam Ladner: Practical Ethnography

  • 27 Mar 2014
  • 6:30 PM - 8:30 PM
  • Google, 651 North 34th Street, Seattle 98103

Registration


Registration is closed

Thursday, March 27, 2014
PSSIGCHI Monthly Meeting

Sam Ladner: Practical Ethnography

As of 8 p.m. 3/21, this event is FULL.
You can still sign up on the wait list. In case of no-shows, the wait list will be admitted in order received.

Should we do ethnography in the private sector? Many academic ethnographers argue that it’s both impossible and unethical to do ethnography for the purposes of selling a product. Some UX designers argue that ethnography is actually a waste of time. Sam Ladner disagrees and offers a spirited defense of doing ethnographic research in product design. She goes as far as arguing that it is unethical NOT to do ethnography when designing technology for real people. This talk will offer a brief summary of Ladner’s soon-to-be released book Practical Ethnography. One lucky attendee will receive an advance copy of Sam’s book at the event. 

Bio
Sam Ladner is a sociologist who researches the intersection of work, technology, and organizations. She is a senior researcher at Microsoft in the Office division, where she works directly with designers and engineers to make productivity technology. She uses a range of qualitative and quantitative research methods, including interviewing, observation, ethnography, and survey research. In her academic life, she received her PhD in sociology from York University, served as Postdoctoral Fellow at Ryerson University's School of Information Technology Management, and has published in peer-reviewed journals. Her current research focuses on emerging trends in productivity and workplace dynamics.

Meeting Date & Time
Thursday, March 27th, 6:30-8:30 p.m.
6:30 PM – Light dinner and networking
7:00 PM – Introductions
7:10 PM – Speaker presentation
8:00 PM - Q & A

Meeting Location
Google
651 North 34th Street
Seattle, WA 98103

Get directions
(206) 876-1800
Map: https://goo.gl/maps/G7ZIz
Street parking is advised

PS SIGCHI meetings are free and open to the public. However, due to expected high demand and limited seating, please RSVP. As of 8 p.m. 3/21, this event is FULL.
You can still sign up on the wait list. In case of no-shows, the wait list will be admitted in order received.

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