Information Navigation: Going Beyond the Menu with Justin Marx, Principal UX Design, Nordstrom

  • 29 May 2014
  • 6:30 PM - 8:30 PM
  • Aquent in Fremont, 1109 North 36th Street, Seattle, WA 98103

Information Navigation: Going Beyond the Menu with Justin Marx, Principal UX Design, Nordstrom

Thursday, May 29th, 6:30-8:30pm

Providing coherent, learnable paths through content is at the heart of digital product design. Whether we're building a social mobile app, an enterprise e-commerce site or an airport check-in kiosk, designing an experience that our users can navigate with as little friction as possible plays a huge part in whether or not it will be considered "intuitive". To do so, we need to understand how and why our users approach our products, and these issues have deep roots indeed.

In this session, we'll explore some of the behaviors underpinning the use of navigation systems. Along the way, we'll take a look at mental models, subway maps, monkey wrenches, and a even little bit of evolutionary biology undefined all in the name of better product design.
 
About Justin
Justin Marx is a Principal UX Designer at Nordstrom, where he works to bring its heritage of impeccable customer service to the web by way of evidence-based, user-centered design. Previously, he worked as a UX designer for Getty Images and Microsoft, and as an art director and product photographer for a range of music and pro audio brands. He occasionally leaves the office to get lost in the wilder places of the Pacific Northwest with his camera, a thermos of coffee and his trusty old Subaru. 
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